Communication, B.A.

Major Requirements

42 credit hours (24 must be earned at John Carroll University)

I. COM Core classes completed by all communication students. 21 hours:

COM 130AUDIENCE MATTERS

3

COM 140COMMUNICATION, TECHNOLOGY, & SOCIETY

3

COM 205PROFESSIONAL COMMUNICATION

3

COM 208INTERPERSONAL COMMUNICATION

3

COM 305COMMUNICATION ETHICS

3

COM 304RESEARCH METHODS

3

COM 498INTERNSHIP/CAPSTONE

3

Total Credit Hours:21

Students applying to the Communication major must complete COM 130, COM 140, and COM 205 with a minimum grade of C in each course prior to declaring the major. Students majoring in Communication are encouraged to complete ED 101 Making Sense of Data, ER 115 Quantitative Analysis in Science, Business, and Humanities, or PO 105 Political Analysis. 

II. Breadth of Interest Courses

Students complete two courses selected from the list below. These courses provide breadth of knowledge in the Communication major.
COM 301INTERCULTURAL COMMUNICATION

3

COM 306CONFLICT NEGOTIATION

3

COM 307ORGANIZATIONAL COMMUNICATION

3

COM 308SMALL GROUP COMMUNICATION & LEADERSHIP

3

COM 309INTERVIEWING

3

COM 311CAMPAIGN ISSUES AND IMAGES

3

COM 312NARRATIVE & STORYTELLING

3

COM 313PERSUASION

3

COM 314COMMUNICATION ANALYSIS

3

COM 338THE AMERICAN CINEMA

3

COM 345DIVERSITY, STEREOTYPES & MEDIA

3

COM 349COMMUNICATION LAW

3

III. COM Concentrations: 15 hours

Communication Advocacy Concentration

The ability to advocate effectively and ethically is critical to society. Whether ensuring that the most vulnerable have their voices heard, challenging erroneous claims, safeguarding rights, accessing information, expressing opinions, or advancing policies, successful advocacy is essential to social justice, law, public policy, sales, and virtually any area where the ability to persuade is critical to success.

Students completing the Communication Advocacy concentration will also have the knowledge and ability to:

  • Advocate effectively in a variety of contexts;
  • Identify and apply communication theories to explain how public messages or performances achieve their results;
  • Write effective interpretations and critiques of messages

Students complete all of the following courses:

COM 210INTRODUCTION TO ADVOCACY

3

COM 303CRAFTING THE MESSAGE

3

COM 400SOCIAL MEDIA ADVOCACY

3

Students choose one 300-level elective:
COM 300COMMUNICATION THEORY

3

COM 310VOICES OF THE OUTSIDER

3

COM 344COMMUNICATION IN SALES & MARKETING

3

COM 369SOCIAL MEDIA STRATEGY & ANALYTICS

3

COM 371WEB & INTERACTIVE DESIGN

3

COM 373SPORTS PROMOTION & FAN ENGAGEMENT

3

COM 375COMMUNICATING ABOUT HEALTH

3

COM 399SEMINAR/SP. TOPICS IN COMMUNICATION

1 to 3

Students choose one 400-level elective:
COM 402LEADERSHIP & COMMUNICATION

3

COM 404DETECTING BUNK

3

COM 473NONPROFIT MARKETING

3

Digital Media Concentration

Today’s communication professionals create content in a variety of media, from print to photography to audio and video. This concentration focuses on storytelling in digital forms. Courses in the concentration develop knowledge and skill in writing, researching and producing digital stories in multiple formats, and analyzing the impacts, effects and roles of digital media in our society.

Students completing the Digital Media concentration will have the knowledge and ability to:

  • Apply ethics, critical thinking, social justice, and communication theories to storytelling in digital media, including journalism, video and audio.

Students complete all of the following courses:


COM 255INTRODUCTION TO DIGITAL MEDIA

3

COM 360MEDIA WRITING

3

COM 455MASS MEDIA THEORY

3

Students choose one 300-level elective:
COM 302VISUAL STORYTELLING

3

COM 340WRITING SCREENPLAYS

3

COM 343WORKING IN SPORTS MEDIA

3

COM 344COMMUNICATION IN SALES & MARKETING

3

COM 348EDITING & PRODUCTION

3

COM 350FUNDAMENTALS OF JOURNALISM

3

COM 369SOCIAL MEDIA STRATEGY & ANALYTICS

3

COM 371WEB & INTERACTIVE DESIGN

3

COM 373SPORTS PROMOTION & FAN ENGAGEMENT

3

COM 399SEMINAR/SP. TOPICS IN COMMUNICATION

1 to 3

Students choose one 400-level elective:
COM 442AUDIO STORYTELLING & PODCASTING

3

COM 460WRITING AND PRODUCING DOCUMENTARIES

3

Integrated Marketing Communication (IMC) Concentration

IMC pushes students beyond the traditional boundaries of public relations, advertising, social media, and sales promotion, to think strategically, ethically, and creatively across channels and disciplines. Students examine and execute ways to understand audiences, craft messages, and coordinate communications to create strategic campaigns with clarity, consistency, and maximum communication impact.

Students completing the Integrated Marketing Communication concentration will have the knowledge and ability to:

  • Integrate multiple theories and channels ethically to create campaigns
  • Use consumer research to apply IMC strategies to develop strong campaigns
  • Identify and analyze problems and provide solutions

Students must complete all of the following courses:

COM 270INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION (IMC)

3

COM 360MEDIA WRITING

3

COM 469ADVERTISING/PUBLIC RELATIONS SEMINAR

3

Students choose one 300-level elective
COM 302VISUAL STORYTELLING

3

COM 344COMMUNICATION IN SALES & MARKETING

3

COM 348EDITING & PRODUCTION

3

COM 369SOCIAL MEDIA STRATEGY & ANALYTICS

3

COM 371WEB & INTERACTIVE DESIGN

3

COM 372BRANDING

3

COM 373SPORTS PROMOTION & FAN ENGAGEMENT

3

COM 375COMMUNICATING ABOUT HEALTH

3

COM 399SEMINAR/SP. TOPICS IN COMMUNICATION

1 to 3

Students choose one 400-level elective
COM 442AUDIO STORYTELLING & PODCASTING

3

COM 472INTEGRATED MARKETING CAMPAIGNS

3

COM 473NONPROFIT MARKETING

3

COM 474EVENT PLANNING

3

Total Credit Hours: 42