Business Intelligence (BI)

Professor: C. A. Watts (Chair); Associate Professors: M. P. Lynn, R. T. Grenci, B. Hull

Business intelligence, or BI, is an umbrella term that refers to a variety of software application and techniques used to analyze an organization’s raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting, as well as data summarization and visualization. The objective of the Business Intelligence faculty is to develop students’ technical and analytical skills, enabling them to apply their expertise more fully as analysts, consultants, and project managers in their chosen fields. Technical and analytical skills are relevant to all organizational processes and to all business majors. As such, Business Intelligence courses are an integral part of the business core. They also serve key roles in the management, marketing, and supply chain management majors.

Students interested in a business major that includes the skills and knowledge related to BI should consider the management, marketing, and supply chain management majors. Students interested in software programming and application development should consider a major or minor in the Department of Mathematics and Computer Science, including Data Science, which focuses on statistics, computer science, and mathematics.